In 2017, the nonprofit Families Moving Forward created a unique fundraising event. Held six times a year, Chefs for Change invites a popular local chef to create and serve a custom menu at a ticketed dinner. The proceeds benefit Families Moving Forward, which provides temporary housing to homeless families in Durham. Open Eye Creative helped the organization increase donations significantly by producing a series of videos to show at three Chefs for Change dinners. 

Challenge

To show dinner attendees that Families Moving Forward plays a vital role in the community’s wellbeing and that the organization needs financial support to continue its work.

If Families Moving Forward wanted to maximize the potential of the dinner and raise significant funds, they’d have to specifically ask attendees for their help. They knew they wanted to make an emotional connection with their attendees by showing the impact of the work they were doing. They had created some videos in-house, which they screened at the dinners as a setup for their ask.

At the first three dinners, however, they raised just a few thousand dollars in donations.

Our Solution

From story planning to editing, we created a series of videos that told the stories of families whose lives have been transformed by Families Moving Forward.

We did this by:

Results

Three compelling videos that resulted in a 146% increase in the average donation per guest.


Interested in learning more?

Open Eye Creative specializes in documentary-style video storytelling for mission-driven organizations and businesses. We create versatile, timeless work for multiple uses and platforms. Interested in having us create a video for your campaign? Contact us now.