Meet your viewers’ unspoken expectations, and you’ll move the relationship forward.
Sold-out fundraising events don’t happen by accident. Here’s what we learned at one of our favorite Create Good talks.
Why storytellers have an enormous responsibility to their audience, plus four more takeaways.
Enjoying a video can be challenging for people with disabilities or impairments. These simple strategies can help.
Here’s a good litmus test for storytelling: Is your audience eager to find out how it ends?
These humorous videos attract attention while helping viewers remember both the brand and the message.
This Spain-based dog rescue knows a thing or two about using video to create awareness, build relationships, and raise money.