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Author: Rachel

Male professor writing on chalkboard
Strategy

What a British philosopher and linguist can teach us about video

Meet your viewers’ unspoken expectations, and you’ll move the relationship forward.

Woman at Chefs for Change event
Strategy

What do the most successful fundraising events have in common?

Sold-out fundraising events don’t happen by accident. Here’s what we learned at one of our favorite Create Good talks.

switchpoint illustration
Impact

Pass the mic: 5 life-changing lessons from SwitchPoint

Why storytellers have an enormous responsibility to their audience, plus four more takeaways.

chris pratt doing ASL
Technique

Making your videos accessible to all

Enjoying a video can be challenging for people with disabilities or impairments. These simple strategies can help.

Ira Glass
Storytelling

What’s the mark of a good story? Discomfort.

Here’s a good litmus test for storytelling: Is your audience eager to find out how it ends?

man in pink shower cap in shower
Strategy

10 funny videos about serious subjects

These humorous videos attract attention while helping viewers remember both the brand and the message.

dogs in auction
Strategy

How Galgos del Sol uses video to build a community

This Spain-based dog rescue knows a thing or two about using video to create awareness, build relationships, and raise money.


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