In 2010, six Durham friends decided to organize a women’s arm wrestling competition. Seven years and 22 events later, they’ve raised more than $100K for local nonprofits.
Myra Bradley was volunteering at her church, packing toiletry bags for homeless people, when she realized something: She might soon need one of those bags herself.
Crystal Dreisbach spent years writing letters to Durham restaurants, begging them to stop using styrofoam takeout containers. Finally, someone responded.
Effective altruists want their donations to have the greatest possible impact on the world. So what does this mean for marketers?