Effective altruists want their donations to have the greatest possible impact on the world. So what does this mean for marketers?
Artful interview questions work like a prism, revealing an unexpected richness to your subject … and sometimes, even adding a layer or plot twist to your story.
Feeling stuck? Grab a marker, find a whiteboard, and answer these three questions.
In 1998, Sara Blakely was a fax machine saleswoman with a crazy dream.
What’s the biggest way to dilute the power of your video? Give it multiple jobs.
To get good answers, you have to ask good questions.